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One of the most heard questions from small business owners that we have spoken to, is how to figure out marketing on social media as a small business without a dedicated social media manager, or the resources to splash out on paid ads. Is it worth fighting the forever changing algorithms? Are there any alternatives to relying on Facebook and Google ads? What can businesses do on the virtual space to engage with customers, and grow loyalty?

In today’s So Holistic Club we caught up with Pete Davis, CEO of Ampjar – a company that helps small businesses market their brands through Karmic Marketing. Pete, being an experienced marketer saw the potential for small businesses to grow their audience focusing on marketing with karma, lifting others up and growing together with others in a non-competitive way.

Check out our conversation, where we walk through some tips in digital marketing from Pete, and his take on why Karmic Marketing works well for small to medium sized entities (referred to as SME below).

P.S. You can use the index at the end of this article to jump to the key topics of your interest (here)

Jump to the key topics of your interest with the index below


Time (“min.sec”) Key Topic
4.25-8.22 Strategy for digital & social media marketing for small/medium sized sustainable businesses.
9.24-15.52 Three tips for small/medium sized businesses to be more successful in the digital space: 1. Power of storytelling; 2. Email marketing; 3. How to play the social media game.
15.52-20.12 What is Karmic Marketing and how can SMEs enrich their digital marketing content through this approach.
20.12-23.27 How Ampjar facilitates Karmic Marketing for SME to expand their reach.
23.27-26.02 The difference between small brands promoting each other versus working with an influencer. Which is more effective for SME?
26.02-31.30 Examples and tips of how Karmic Marketing works on IG stories.
31.30-41.14 Checking out the Ampjar platform. Getting onboard, finding brands to shoutout, tracking exposure, how much time should I spend?
41.33-48.12 Tips on applying Karmic Marketing on Emails & Post-Checkout Pages.